The latest ‘Adidas Is All In’ endorsement video features my favorite artist Katy Perry alongside fashion designer Jermey Scott and Chicago Bulls player Derrick Rose, among others. In an effort to successfully cross-promote, an amped up version of “Part of Me” segues through the background. Katy’s neon blue hair compliment the summer line’s color schemes beautifully, joining Missy Elliott and B.o.B. who have also presented new lines for the brand through video advertising. I’ve always thought Katy could be #editorial when needed, but this brought out another fashion side of the multi-platinum megastar – a fitness model. Katy’s perfect frame could easily be on the cover of Women’s Fitness or Women’s Health magazine, while her BFF counterpart Rihanna has graced both covers. Either way, the Adidas ads should open more doors for Katy in addition to music and I’m always very proud of her continued accomplishments (as a Katycat). Check out the fabulous pics and the commercial below:
With designer Jeremy Scott.
Perfect body for a fitness model.
Adidas meets Teenage Dream.
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