British singer-songwriter Ellie Goulding’s still riding off the success of her ‘Fifty Shades of Grey’ hit single, but that doesn’t mean she can’t become even more of a household name. In a somewhat surprising move, the singer was named by Nike as the face of its latest women’s activewear campaign. The movement, entitled ‘A Melody Of Movement’, features Goulding in trendy workout clothing donning the Nike logo and activewear color schemes. Ellie is no stranger to the Nike brand, as she previously participated in their 2013 half-marathon festivities. Check out a gallery of promo photos above and the official campaign video below.