[SONG + VIDEO] Nelly Furtado – Big Hoops (Bigger The Better)

“Bet you never seen something like that” Grammy award winner Nelly Furtado shouts as she walks down the streets in 10feet stilts. She’s always been on a different movement – one that usually involves trendsetting, some of the industry’s best beatmakers, and most importantly her high fashion edge. Her music has inspired fans internationally and her recent venture into Spanish albums has pushed her audience reach even further. So with all these accolades, the only thing that’s left is a half turn back to the R&B/urban market right? Her latest video for “Big Hoops (Bigger The Better)” is bigger than life in many ways, and makes her efforts at switching genres seem more appreciated rather than forced. The video for the first single from The Spirit Indestructible features a multicultural hip hop inspiration, with its Indian hoopers (0:21), the extra cocky hand performance (beginning at 0:52), and sickening beat switch sequence (3:09). The latter, surprisingly produced by Rodney “Darkchild” Jerkins, continues the #hardknockbeat essence set forth by her last English release Loose (produced by Timbaland). Advice to Nelly – keep Rodney but call Timothy also, a Darkchild/Timbaland collaboration would dominate international charts – the bigger the better indeed. Watch and download “Hoops” below:


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