Harlem rapper A$AP Rocky has just booked possibly the biggest gig of his career to date, as he’s starring in Salvatore Ferragamo’s ‘A Man’s Story’ spring/summer 2015 campaign. The online-exclusive series features famous men of the arts telling their unique stories of how to “make your own rules”. Directed by noted filmmaker Francesco Carrozzini, the clip highlights the Ferragamo collection while also motivating men of all ages to control their own destiny. Rocky, who has walked and performed in numerous fashion weeks all over the world, is also in talks to model for the brand exclusively. The move would be great for both his music and fashion ventures, as he also co-created a fashion line with Belgian fashion designer Raf Simons to moderate success. Watch A$AP Rocky model for Ferragamo in the ‘A Man’s Story’ promo here.
the urban alternative 
Thanks for such a great post. I am a PR student who is interested in fashion and pop culture PR, so it is always interesting to see how fashion brands are developing new campaigns. It is neat to see how a high fashion brand is targeting men to be fashionable and get interested in fashion. The industry is clearly developing by incorporating musicians and other people into campaigns, rather than just models. I am excited to see the other men who are featured in this campaign!